Author Archives: enhancingprintmedia

Why Retailers Should Want to Sell Print Products

I’m writing this to help those of you in the industry that are in need of some help getting retailers to either sell magazines and newspapers or shift buyer’s perceptions of the category. The following are good selling points that … Continue reading

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One Title Does Not Fit All – A Tale of Increasing Magazine Sales

For those who still don’t believe magazines can’t sell, I suggest you take a seat. Turkey Hill Mini Markets is a convenience store chain owner by The Kroger Company with over 250 locations in Central PA and about a dozen … Continue reading

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An Effective Tool For Online Subscriptions – The Single Copy Sale

You’re standing in line at your local grocery market, you have some expendable time to waste, so you browse around and inspect your environment. You happen to notice a certain celebrity, pro athlete, favorite movie star or the model in … Continue reading

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About

I started this blog to help motivate and inspire those in the print industry to not give up so easily. I strongly believe print will be around for hundreds of years. I know the internet has taken the world by … Continue reading

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